18 Best Landing Page Tools To Increase Conversions [Tested]


1. Unbounce

  • Intuitive and easy-to-use landing page builder
  • Customizable templates for professional and polished designs
  • Advanced A/B testing and analytics for optimization
  • Seamless integration with popular CRM and marketing tools
Unbounce logo

Unbounce is a powerful landing page builder designed to streamline B2B lead generation efforts. With its intuitive interface, customizable templates, and advanced analytics, it helps businesses create compelling landing pages that drive conversions.

By seamlessly integrating with popular CRM and marketing tools, Unbounce ensures a smooth lead management process and empowers businesses to optimize their marketing campaigns effectively.



2. Instapage

  • Intuitive and user-friendly interface
  • Robust landing page creation and customization capabilities
  • Advanced analytics and A/B testing features
Instapage logo

Instapage is a powerful landing page creation tool that provides an intuitive interface, robust features, and excellent customer support. With flexible pricing plans and glowing customer reviews, it's the go-to choice for businesses looking to boost their online conversions.



3. LeadPages

  • User-friendly interface for easy lead generation
  • Diverse range of customizable templates for landing pages
  • Integrates with various other marketing platforms
LeadPages logo

LeadPages is a powerful lead generation tool equipped with a user-friendly interface, diverse customizable templates, and seamless integration capabilities.

It offers flexible pricing options and has garnered positive user reviews for its comprehensive set of features, making it a valuable asset for businesses.



4. HubSpot

  • Streamlined website creation with AI-powered website generator
  • Content creation made easier with AI content writer
  • Efficient marketing campaigns with AI-powered campaign assistant
HubSpot logo

Discover how HubSpot's AI tools can revolutionize your business with streamlined website creation, content generation, and marketing campaigns. Enhance productivity and efficiency with the power of AI at your fingertips.

Explore the features and pricing options to unlock the full potential of HubSpot AI tools for your business.



5. Shogun

  • User-friendly interface for easy page building
  • Customizable templates and designs
  • Seamless integration with popular e-commerce platforms
Shogun logo

Shogun is a powerful e-commerce page builder that offers a user-friendly interface, customizable templates, and seamless integration with popular e-commerce platforms. It enables businesses to create visually appealing and high-performing online store pages without the need for extensive coding knowledge.

The platform's rich set of features, responsive design capabilities, and robust analytics tools make it a valuable asset for businesses looking to enhance their online presence and drive sales.



6. Optimizely

  • Powerful A/B testing capabilities to optimize website performance
  • Advanced personalization features for tailoring user experiences
  • Intuitive and user-friendly interface for easy experimentation setup
  • Detailed analytics and reporting for data-driven decision making
Optimizely logo

Optimizely is the ultimate A/B testing and personalization platform, offering powerful experimentation capabilities and advanced features for optimizing user experiences. With flexible pricing options and detailed analytics, Optimizely empowers businesses to make data-driven decisions and drive growth.

Discover how Optimizely's extensive features and intuitive interface make it the go-to platform for businesses looking to optimize digital experiences, drive conversion rates, and deliver personalized user experiences across various channels.



7. Convert

  • Advanced AI-powered video creation and editing capabilities
  • Wide range of voice options and styles for voiceover generation
  • Seamless integration with various platforms for easy workflow
Convert logo

Convert is an innovative AI tool that revolutionizes video and voiceover creation with its advanced capabilities. It offers flexible pricing options and enjoys widespread acclaim for its intuitive interface and robust features. With Convert, businesses can streamline their content creation processes and engage audiences effectively across different platforms.



8. VWO (Visual Website Optimizer)

  • User-friendly interface for easy navigation and implementation
  • Robust testing and optimization capabilities to improve website performance
  • Detailed analytics and reporting for tracking and measuring the impact of changes
VWO (Visual Website Optimizer) logo

VWO (Visual Website Optimizer) offers a user-friendly interface and robust testing capabilities to optimize website performance effectively. With detailed analytics and flexible pricing options, VWO empowers businesses and independent professionals to enhance user experience and drive conversions.

Empower your website with VWO (Visual Website Optimizer) - a comprehensive optimization tool designed to elevate user engagement, conversion rates, and overall website performance.



9. Wynter

  • Real-time user feedback
  • Precise message testing
  • Improved conversion rates
Wynter logo

Wynter is a powerful platform that enables businesses to gather real-time user feedback and optimize their websites for improved conversion rates. With precise message testing and a dedicated support team, Wynter is the ideal solution for enhancing website performance.

Discover how Wynter can revolutionize your approach to website optimization and drive meaningful results for your business.



10. Hotjar

  • Powerful user behavior analysis
  • Heatmaps provide valuable insights
  • Easy to set up and use
Hotjar logo

Hotjar is a powerful tool that provides deep insights into user behavior, allowing you to optimize your website for better performance. With its user-friendly interface and comprehensive features, Hotjar is a valuable asset for businesses of all sizes.

Hotjar's heatmaps and user recordings offer businesses the ability to understand how users interact with their websites, enabling informed decisions to enhance the user experience and drive conversions.



11. UserTesting

  • Provides real-time user feedback
  • Allows for remote usability testing
  • Offers detailed analytics and insights
UserTesting logo

UserTesting is a user experience testing platform that provides real-time feedback and detailed insights to facilitate product improvement and customer satisfaction. With its remote usability testing capabilities, businesses can gather valuable data without the need for in-person interactions, ultimately leading to a more efficient development process.

By leveraging the features offered by UserTesting, businesses can make data-driven decisions, improve their user experience, and gain a competitive edge in the market.



12. UserBrain

  • Easy and quick setup in minutes
  • Access to a pool of over 100K quality testers
  • Real-time analysis of user test videos for actionable insights
UserBrain logo

UserBrain provides an easy and affordable platform for user testing, allowing you to gain valuable insights into the user experience of your websites, apps, and prototypes. With a vast pool of quality testers, real-time analysis, and options to invite your own testers, UserBrain equips you with the tools necessary for optimal product development.



13. UsabilityHub

  • Diverse range of usability testing methodologies
  • Easy recruitment and tracking of user interviews
  • On-demand access to a large panel of participants
  • Comprehensive market research capabilities
UsabilityHub logo

UsabilityHub is a comprehensive user research platform that offers a wide range of usability testing, interviews, surveys, and market research tools. It enables businesses to deeply understand their audience and make data-driven decisions faster.

With its intuitive functionality and diverse research capabilities, UsabilityHub is a valuable asset for businesses seeking to enhance their user experience and product offerings.



14. Google Analytics

  • Powerful data collection and analysis capabilities
  • Integrates seamlessly with other Google products
  • Flexible reporting and visualization options
Google Analytics logo

Google Analytics is a comprehensive web analytics tool that provides valuable insights into user behavior, website performance, and conversion tracking. With its robust data collection and reporting capabilities, it is a valuable asset for businesses looking to optimize their online presence.



15. Zuko

  • Advanced form creation with cutting-edge technology
  • User-friendly drag-and-drop form builder
  • Deep integration with marketing efforts and CRM system
  • Data enrichment for contact profiles
Zuko logo

Zuko offers advanced form creation and data enrichment capabilities, making it a top choice for businesses looking to enhance their lead generation and customer management processes.

With a user-friendly interface and deep integration with marketing and CRM efforts, Zuko simplifies form building and contact management.



16. Mouseflow

  • User-friendly interface for easy navigation and analysis
  • Powerful features for in-depth website visitor behavior analysis
  • Real-time heatmaps and session replay for accurate user experience assessment
Mouseflow logo

Mouseflow is a powerful website analytics tool that offers comprehensive insights into user behavior, enabling businesses to optimize their online presence and drive success. With user-friendly features and real-time data, Mouseflow is a valuable asset for businesses of all sizes.

Gain a deeper understanding of your website visitors and enhance your website performance with Mouseflow's advanced analytics and intuitive interface.



17. Elementor

  • Intuitive and user-friendly interface
  • Extensive template library for quick design starts
  • Robust and flexible customization options
Elementor logo

Elementor is a powerful web design tool that offers an intuitive interface, extensive template library, and robust customization options to create stunning websites. Whether you're a beginner or a seasoned developer, Elementor provides the functionality and usability needed to bring your web design vision to life.



18. Landingi

  • Intuitive drag-and-drop editor for easy landing page creation
  • More than 400 templates available, suitable for various industries
  • Responsive landing page designs that are mobile-friendly
Landingi logo

Landingi offers an intuitive drag-and-drop editor with over 400 templates, making it easy for businesses of all sizes to create effective and responsive landing pages. With seamless integration and robust features, Landingi is a top choice for businesses and freelancers.



19. GetResponse

  • Comprehensive email marketing and automation features
  • User-friendly interface and intuitive design
  • Responsive customer support and multilingual options
GetResponse logo

GetResponse is a powerful and versatile email marketing solution designed to meet the diverse needs of businesses and freelancers. With a user-friendly interface, comprehensive features, and responsive customer support, it's a valuable tool for optimizing email marketing strategies and driving results.



20. Google Optimize

  • Seamless integration with Google Analytics for in-depth data analysis
  • User-friendly interface for easy A/B testing and website optimization
  • Free version available with robust features for small businesses and startups
Google Optimize logo

Google Optimize is a powerful A/B testing tool that enables businesses to optimize their websites for improved performance and user experience. With its seamless integration with Google Analytics and user-friendly interface, it empowers businesses to make data-driven decisions for enhancing website conversion rates.

The platform offers a free version with essential features, making it an accessible and cost-effective solution for startups and small businesses seeking to improve their online presence.



21. RocketContent

  • Seamless automation capabilities
  • Comprehensive audit views
  • Revamped standards-compliant automation engine
RocketContent logo

RocketContent Automation provides a comprehensive solution for automating, governing, and transforming information-rich systems. The platform offers seamless automation capabilities, comprehensive audit views, and a revamped standards-compliant engine to enhance scalability and workload sophistication.

With a focus on improving data quality, reducing costs, and achieving faster time-to-value, RocketContent is the go-to choice for organizations looking to streamline their business processes while ensuring accuracy and compliance.



22. FormStack

  • Powerful workflow automation to save time and improve productivity
  • No-code workflows for easy form and survey creation
  • Seamless integration with over 250 business systems for data consistency
FormStack logo

FormStack is a powerful workflow automation software that helps businesses streamline operations, improve productivity, and deliver exceptional digital experiences. With seamless integration, no-code workflows, and scalable pricing options, FormStack is the ideal solution for businesses of all sizes.



FAQ

What are the key factors to consider when choosing a landing page tool?


When selecting a landing page tool, it's crucial to consider factors like ease of use, customization options, integration capabilities, and analytics features. Additionally, loading speed and mobile responsiveness play vital roles in conversion optimization.


How can landing page tools help in increasing conversions?


Landing page tools aid in enhancing conversion rates by offering pre-designed templates and drag-and-drop editors to create visually appealing and highly converting pages. They also provide A/B testing and real-time analytics to optimize user engagement and conversion performance.


What are the top considerations for optimizing a landing page for conversions?


To optimize a landing page for conversions, it's essential to focus on compelling copywriting, visually engaging design, clear call-to-action, and minimizing distractions. Incorporating social proof and trust indicators can also significantly impact conversion rates.


How can I measure the effectiveness of my landing page using these tools?


With landing page tools, you can assess the effectiveness through conversion tracking, heatmaps, scroll maps, and user behavior analytics. These insightful data points enable you to make evidence-based optimizations to increase conversions.



FAQ

When selecting a landing page tool, it's crucial to consider factors like ease of use, customization options, integration capabilities, and analytics features. Additionally, loading speed and mobile responsiveness play vital roles in conversion optimization.


Landing page tools aid in enhancing conversion rates by offering pre-designed templates and drag-and-drop editors to create visually appealing and highly converting pages. They also provide A/B testing and real-time analytics to optimize user engagement and conversion performance.


To optimize a landing page for conversions, it's essential to focus on compelling copywriting, visually engaging design, clear call-to-action, and minimizing distractions. Incorporating social proof and trust indicators can also significantly impact conversion rates.


With landing page tools, you can assess the effectiveness through conversion tracking, heatmaps, scroll maps, and user behavior analytics. These insightful data points enable you to make evidence-based optimizations to increase conversions.



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