17 Best Online Advertising Tools for Marketers (Tried & Tested)
1. SEMrush
- Powerful keyword research and analysis tools
- Comprehensive backlink analysis and link building capabilities
- Robust site audit and domain comparison features
SEMrush is a leading SEO tool offering powerful keyword research, backlink analysis, site audit, and competitive analysis features. With flexible pricing plans and rave reviews from industry experts and users alike, SEMrush is a must-have for businesses looking to improve their search engine optimization efforts.
2. SpyFu
- Comprehensive competitor research and keyword analysis
- User-friendly interface and easy to navigate
- Provides valuable insights for optimizing PPC campaigns
- Offers historical data and trends for in-depth analysis
SpyFu is a powerful online advertising tool that provides comprehensive competitor research, keyword analysis, and historical data insights. With its user-friendly interface and robust functionality, SpyFu empowers marketers to optimize their pay-per-click campaigns and gain a competitive edge in the digital landscape.
Discover how SpyFu can take your online advertising efforts to the next level and unlock hidden opportunities for growth.
3. Google Keyword Planner
- Efficient keyword research and analysis
- Comprehensive insights into search engine performance
- Seamless integration with Google Ads for PPC campaigns
Google Keyword Planner is a powerful SEO and SEA tool that offers in-depth keyword insights, efficient PPC campaign management, and competitive pricing plans. It's trusted by businesses and independent professionals for its reliable performance and comprehensive features.
Utilize Google Keyword Planner to enhance your search engine visibility with strategic keyword research and effective ad targeting.
4. Ahrefs
- Comprehensive backlink analysis and link-building opportunities
- Robust keyword research and content optimization capabilities
- Detailed competitor analysis for informed strategic decisions
Unlock the power of Ahrefs, the ultimate SEO tool that provides in-depth backlink analysis, keyword research, and competitor intelligence. Elevate your content distribution strategy with Ahrefs' comprehensive suite of SEO functionalities.
With Ahrefs, businesses and individuals can harness the full potential of their SEO efforts, uncovering valuable insights and opportunities for growth.
5. Canva
- Easy-to-use interface for creating professional-looking graphics
- Wide variety of templates and design tools available
- Accessible free version with the option to upgrade to a premium plan
Canva is a versatile graphic design tool that offers a user-friendly interface, a wide selection of design elements, and flexible pricing options. Whether you're a beginner or an experienced designer, Canva provides the tools you need to create professional-quality graphics for your business or personal projects.
With its intuitive features and seamless social media integration, Canva streamlines the design process and empowers users to bring their creative ideas to life with ease.
6. Smart Ads Creator
- User-friendly interface for easy ad creation
- Automated resizing for multiple ad formats
- Quickly generates display ads from landing page content
Smart Ads Creator is a powerful ad creation tool designed to simplify the process of generating display ads for online advertising campaigns. With its user-friendly interface, automated resizing, and quick ad generation capabilities, Smart Ads Creator streamlines the ad creation process, saving valuable time for marketers and business owners.
Equipped with advanced features and seamless integration with popular advertising platforms, Smart Ads Creator offers a hassle-free solution for creating impactful display ads that drive results.
7. Crello
- Intuitive interface for easy design creation
- Extensive library of templates and images for inspiration
- Collaborative features for team projects
Crello is a user-friendly design tool offering an extensive library of templates, an intuitive interface, and collaborative features for seamless design creation. With Crello, you can effortlessly bring your visual content ideas to life, unlocking endless possibilities for your projects.
8. Instapage
- Intuitive and user-friendly interface
- Robust landing page creation and customization capabilities
- Advanced analytics and A/B testing features
Instapage is a powerful landing page creation tool that provides an intuitive interface, robust features, and excellent customer support. With flexible pricing plans and glowing customer reviews, it's the go-to choice for businesses looking to boost their online conversions.
9. Unbounce
- Intuitive and easy-to-use landing page builder
- Customizable templates for professional and polished designs
- Advanced A/B testing and analytics for optimization
- Seamless integration with popular CRM and marketing tools
Unbounce is a powerful landing page builder designed to streamline B2B lead generation efforts. With its intuitive interface, customizable templates, and advanced analytics, it helps businesses create compelling landing pages that drive conversions.
By seamlessly integrating with popular CRM and marketing tools, Unbounce ensures a smooth lead management process and empowers businesses to optimize their marketing campaigns effectively.
10. HubSpot Landing Page Builder
- Easy to use drag-and-drop editor
- Integration with popular tools like CRM, CMS, and more
- Responsive and professional templates
HubSpot Landing Page Builder offers a user-friendly and powerful platform for creating high-converting landing pages. With seamless integrations, responsive templates, and easy-to-use features, it's a top choice for businesses looking to optimize their digital marketing efforts.
11. LeadPages
- User-friendly interface for easy lead generation
- Diverse range of customizable templates for landing pages
- Integrates with various other marketing platforms
LeadPages is a powerful lead generation tool equipped with a user-friendly interface, diverse customizable templates, and seamless integration capabilities.
It offers flexible pricing options and has garnered positive user reviews for its comprehensive set of features, making it a valuable asset for businesses.
12. Optmyzr
- Advanced PPC campaign optimization
- Automated reporting and data analysis
- Customizable ad creation and landing page building tools
Optmyzr is a powerful online advertising tool that offers advanced PPC campaign optimization, automated reporting, and customizable ad creation and landing page building tools. With a range of pricing plans and a user-friendly interface, Optmyzr is a go-to solution for businesses looking to maximize their ROI from digital marketing campaigns.
13. Reporting Ninja
- Robust reporting and analytics tools
- User-friendly interface for easy navigation
- Customizable reporting templates for personalized insights
Reporting Ninja is a powerful reporting and analytics tool that provides customizable reporting templates, user-friendly navigation, and in-depth analytics. With competitive pricing and an intuitive interface, it is a valuable asset for businesses seeking comprehensive reporting solutions to drive data-informed decisions.
14. Marin
- Comprehensive IT infrastructure management
- Proactive 24/7 monitoring and support
- Cost-effective and scalable solution
Marin is a comprehensive IT infrastructure management application designed to optimize your business operations. With proactive monitoring, scalable solutions, and robust features, it's the ideal choice for businesses of all sizes.
From network security to seamless integration, Marin empowers businesses to streamline operations, enhance security, and drive innovation for sustainable growth.
15. Supermetrics
- Intuitive and user-friendly interface for easy navigation
- Robust analytics and reporting tools for in-depth campaign analysis
- Seamless integration with various platforms for comprehensive data collection
Supermetrics is a powerful ad campaign analysis tool that offers a user-friendly interface, robust analytics, and seamless integration with various platforms. With flexible pricing and exceptional capabilities, Supermetrics is a game-changer for digital marketers.
16. Adstage
- Powerful keyword research tools for building PPC campaigns
- Extensive competitor analysis and strategy comparison
- Ad creation tools for stunning display ads
Adstage offers powerful keyword research tools, extensive competitor analysis, and ad creation tools for stunning display ads. With a robust set of features, Adstage streamlines the entire online advertising process.
17. Google Analytics
- Powerful data collection and analysis capabilities
- Integrates seamlessly with other Google products
- Flexible reporting and visualization options
Google Analytics is a comprehensive web analytics tool that provides valuable insights into user behavior, website performance, and conversion tracking. With its robust data collection and reporting capabilities, it is a valuable asset for businesses looking to optimize their online presence.
18. Mailchimp
- User-friendly interface for easy email campaign creation and management
- Robust analytics and reporting tools for tracking email performance
- Integration with various third-party tools and platforms for seamless workflow
Mailchimp is the ultimate email marketing platform, providing a user-friendly interface, powerful analytics, and seamless integrations with third-party tools. With flexible pricing and a range of features, Mailchimp is the go-to choice for businesses of all sizes.
19. Constant Contact
- User-friendly interface and easy to navigate
- Robust automation and segmentation features
- High deliverability rates
Constant Contact is a leading email marketing software offering a user-friendly interface, robust automation features, and high deliverability rates. Empower your business with impactful email marketing campaigns and seamless integration with other business tools.
Join a thriving community of Constant Contact users and experts to leverage the platform's capabilities for enhanced audience engagement and increased conversion rates.
20. Campaigner
- Comprehensive marketing automation and CRM tool
- User-friendly interface and customizable workflows
- Powerful reporting and analytics capabilities
- Integration with popular platforms and APIs
Campaigner is a comprehensive marketing automation and CRM tool designed to streamline marketing and sales activities with its powerful features and integrations. Its user-friendly interface and customizable workflows make it an ideal choice for businesses of all sizes.
With detailed reporting and analytics, Campaigner enables businesses to make informed marketing decisions, while its seamless integration with other platforms and APIs enhances its functionality.
21. Simplified
- Streamlined log management for efficient monitoring
- Scalable cloud-based log storage
- Powerful search and analysis capabilities
Simplified is a cloud-based log management tool designed to streamline the log monitoring and analysis process for businesses. It offers scalable storage, powerful search capabilities, and user-friendly features to help businesses efficiently manage their logs.
With Simplified, businesses can gain valuable insights from their log data to optimize performance and enhance security, all in a simplified and cost-effective manner.
22. Grammarly Business
- Improves communication across the organization
- Offers real-time critical business info and brand voice suggestions
- Customizable brand voice and style guide
Grammarly Business is a powerful AI tool that offers extensive features to optimize team communication and streamline workflows. With customizable brand tones, real-time suggestions, and advanced knowledge sharing capabilities, Grammarly Business ensures clear, consistent, and mistake-free communication across your organization.
Discover the potential of Grammarly Business to revolutionize your team's communication and elevate your brand's voice and messaging consistency.
23. SimpleTexting
- Efficient and user-friendly platform for sending professional SMS messages to customers
- Comprehensive SMS marketing solution with advanced features
- Responsive customer support via phone, chat, and email
SimpleTexting is a powerful SMS marketing tool designed to help businesses efficiently send professional text messages to their customers. The platform offers comprehensive features, responsive customer support, and a user-friendly interface for effective SMS marketing campaigns.
With SimpleTexting, users can benefit from advanced functionalities such as contact management, campaign analytics, and multichannel integration, making it a valuable asset for businesses looking to enhance their marketing strategies.
24. SlickText
- Intuitive and easy-to-use interface
- High SMS deliverability for reliable message delivery
- Comprehensive reporting and analytics to track campaign performance
SlickText is an intuitive and reliable SMS marketing platform offering affordable plans, high deliverability, and comprehensive reporting for businesses. With its user-friendly interface and seamless integrations, SlickText is a top choice for effective SMS marketing campaigns.
Experience a robust toolkit equipped with drag-and-drop design features, real-time analytics, and reliable customer support to elevate your SMS marketing efforts to the next level.
25. TextMagic
- High SMS deliverability
- Scalable for business growth
- Comprehensive reporting and analytics
TextMagic is a powerful SMS marketing software designed to provide businesses with high deliverability, scalability, and comprehensive analytics. With smart segmentation and seamless integrations, TextMagic stands out as a top choice for businesses looking to engage customers through SMS marketing.
26. Lucky Orange
- Robust features for electronic data capture
- Intuitive and user-friendly interface
- Customizable reporting and analytics
Lucky Orange is a comprehensive electronic data capture platform designed to streamline data management and enhance operational efficiency for businesses of all sizes. With its robust features, customizable reporting, and intuitive interface, Lucky Orange empowers users to capture, analyze, and utilize data effectively.
Discover how Lucky Orange can revolutionize your data capture processes and empower your business to make informed decisions based on accurate, reliable data.
27. Zoho CRM
- Intuitive and user-friendly interface for easy adoption
- Comprehensive management of customer contacts, sales opportunities, and leads
- Integration with other business tools for seamless workflow
Zoho CRM is a powerful customer relationship management software that provides an intuitive, user-friendly interface for managing contacts, sales, and leads. With flexible pricing and comprehensive features, it is the ideal solution for businesses of all sizes.
28. Salesforce CRM
- User-friendly interface and intuitive design
- Comprehensive customer relationship management capabilities
- Wide range of integrations with popular business tools
Salesforce CRM offers an intuitive and comprehensive customer relationship management platform designed to enhance business productivity and customer satisfaction. With customizable features, robust security, and a user-friendly interface, Salesforce CRM is a top choice for businesses seeking to optimize their sales and marketing processes.
Discover the advantages of Salesforce CRM, read user reviews, compare pricing plans, and explore its key features for bolstering your business efficiency.
29. Freshsales by Freshworks
- AI-powered sales CRM to streamline and boost productivity
- Efficient organizing and expert prospecting with kanban views and drag-and-drop cards
- Integrated suite for sales and marketing collaboration, driving revenue together
Freshsales by Freshworks is an AI-powered sales CRM that simplifies the selling process, streamlines organization, and offers integrated features for sales and marketing collaboration.
With efficient prospecting, engaging conversations, and insights-driven assistance, Freshsales is the go-to solution for businesses looking to optimize their sales strategy.
30. HubSpot
- Streamlined website creation with AI-powered website generator
- Content creation made easier with AI content writer
- Efficient marketing campaigns with AI-powered campaign assistant
Discover how HubSpot's AI tools can revolutionize your business with streamlined website creation, content generation, and marketing campaigns. Enhance productivity and efficiency with the power of AI at your fingertips.
Explore the features and pricing options to unlock the full potential of HubSpot AI tools for your business.
31. Keap
- Comprehensive pipeline management
- Integrated automation for sales and marketing
- Mobile accessibility for on-the-go management
Keap CRM provides comprehensive pipeline management, integrated automation, and mobile accessibility, offering businesses a powerful tool to streamline customer relationship management. With flexible pricing and robust features, Keap is an ideal choice for businesses of all sizes.
FAQ
What are the key features of the 17 Best Online Advertising Tools for Marketers?
Our selected online advertising tools offer a wide range of features, including targeted audience segmentation, advanced analytics, cross-platform integration, campaign optimization, and real-time monitoring. These tools are designed to streamline your advertising efforts and maximize your ROI.
How do these advertising tools contribute to better audience engagement?
The 17 Best Online Advertising Tools for Marketers facilitate personalized ad creation, smart retargeting, and interactive ad formats to enhance customer engagement. Leveraging psychographic targeting and dynamic content, these tools help you create impactful campaigns that resonate with your audience.
What level of technical expertise is required to use these online advertising tools?
Most of the selected advertising tools are designed with intuitive user interfaces and user-friendly dashboards to cater to a wide range of marketers, from novice advertisers to seasoned professionals. Additionally, comprehensive customer support and educational resources are provided to assist users at all skill levels.
How do the 17 Best Online Advertising Tools for Marketers ensure ad performance and optimization?
These online advertising tools offer robust automated optimization algorithms, A/B testing capabilities, and predictive analytics to continuously refine and enhance ad performance. They also enable budget allocation optimization and ad creative testing to drive cost-effective results and campaign success.
How do the 17 Best Online Advertising Tools for Marketers integrate with other marketing platforms?
Our selected advertising tools are equipped with API integrations and plug-and-play compatibility with popular marketing automation platforms, CRM systems, and analytics tools. This seamless integration allows for holistic marketing insights and streamlined campaign management across multiple channels.
FAQ
Our selected online advertising tools offer a wide range of features, including targeted audience segmentation, advanced analytics, cross-platform integration, campaign optimization, and real-time monitoring. These tools are designed to streamline your advertising efforts and maximize your ROI.
The 17 Best Online Advertising Tools for Marketers facilitate personalized ad creation, smart retargeting, and interactive ad formats to enhance customer engagement. Leveraging psychographic targeting and dynamic content, these tools help you create impactful campaigns that resonate with your audience.
Most of the selected advertising tools are designed with intuitive user interfaces and user-friendly dashboards to cater to a wide range of marketers, from novice advertisers to seasoned professionals. Additionally, comprehensive customer support and educational resources are provided to assist users at all skill levels.
These online advertising tools offer robust automated optimization algorithms, A/B testing capabilities, and predictive analytics to continuously refine and enhance ad performance. They also enable budget allocation optimization and ad creative testing to drive cost-effective results and campaign success.
Our selected advertising tools are equipped with API integrations and plug-and-play compatibility with popular marketing automation platforms, CRM systems, and analytics tools. This seamless integration allows for holistic marketing insights and streamlined campaign management across multiple channels.